Most brands and companies – at least those striving to create a close relationship with their customers – have one or several accounts on social media today. Facebook, Twitter and Instagram are the most popular platforms, but among the social media channels used by companies we can also find Pinterest, Vine and Snapchat. So the question is: Why do companies and brands use social media? It’s simple. They want to reach out to their customers, interact with them and promote their products in order to drive sales. What is not as simple is how to do it successfully. There are many companies and brands trying to promote their business and extend their reach through social media without success.
So, how do you create a successful social media platform? The goal is to become a brand the customers want to follow and get updates from. And to do so you have to be relevant and provide the right type of content for the customers. It is very important for a company to know it’s target market in order to post content that appeals to them and makes them want to take action. And since much of social media is about communication – let your followers speak. Ask them what they want to see, what posts they like and how you could improve. The advantage of likes in social media is that it’s an easy way to measure how the followers receive your posts – whether they like it or not and what posts are the most popular.
Much is about getting attention, and standing out among the other thousands of thousands of Facebook pages and Instagram accounts belonging to companies and brands. But then the most important thing is not how many people you reach, but how people react to it and what they do with the information. A post that reaches one million people is worth nothing if it is forgotten straight away, but if a post reaches half a million and people decide to take action, you have a winning concept!
Then of course, to get there you have to put some time and effort into the things you decide to share with your followers. Everybody’s feeds are constantly flooded with content, so quality over quantity is the key. It is, however, important to remember to keep your social media platforms updated on a regular basis to stay relevant.
And lastly, how do you choose what platform you should use for your company? The answer to this question depends on what kind of company you have and who your target market is. There are many different types of social media users: the twitterers, the facebookers, the instagrammers etc. To succeed you have to be where your target market is, even though they are on several different platforms. So for some companies one social media channel is enough, and for others “the more the merrier” should be applied.